Tuesday, November 3, 2020

Lexus partners with Tosin Oshinowo and Chrissa Amuah for design experiment

Lexus announced its forthcoming collaboration with architect and designer Tosin Oshinowo and textiles and furniture designer Chrissa Amuah that will culminate in the presentation of a conceptual design experiment this December. The project will be in coordination with Design Miami/, which will continue its annual celebration of international design, with adjustments made in consideration of our current global context. Inspired by the changes this year has brought, the concept will align with Lexus’ craft techniques and technology, explore cues from global history and respond to the current global moment to create a series of objects aimed to inspire innovation and exploration.



Taking a human-centered approach, Lexus anticipates and understands the future needs and desires of people and society. Its thoughtful design is guided by attention to detail and a focus on craft traditions resulting in high performance innovations, with a focus on comfort and elegance. Prior international design initiatives have included the Lexus Design Award, presented annually to an emerging designer at Milan Design Week, and an ongoing collaboration with Design Miami.

Based in Lagos, Oshinowo is known for her socially responsive approach to architecture and urbanism and her exploration into the African identity in the modern context. Similarly, Amuah, a British-Ghanaian textiles designer, draws inspiration from her Ghanaian heritage, through Adinkra symbology and a passion to enhance the power of design with proverbial meaning. Both Oshinowo and Amuah have led significant creative careers and been recognized internationally.

Additional details on the collaboration will be released in the coming weeks.

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