Saturday, November 2, 2013

Samsung gives Apple a run in Tablet category

Samsung tablets have edged out iPads for the first time in JD Power's biannual customer-satisfaction survey; although some observers say the results don't quite add up. Samsung topped JD Power's rankings with a score of 835 out of 1,000, narrowly beating out Apple's 833. Amazon was third in customer satisfaction at 826, followed by Asus and Acer.

The rankings are based on the experiences of 3,375 tablet owners who responded between March and August of this year, and don't include the new iPad Air and iPad Mini, which went on sale Friday. But some tech pundits questioned the market-research company's scoring system. Survey respondents scored Apple's iPad higher than Samsung's tablets in four of five categories: performance, ease of operation, styling/design, and features -- while Samsung scored higher in just one: cost.

A Samsung Galaxy Tab 3 with an almost 8-inch screen, Wi-Fi-only connectivity and 16GB of storage sells for $299, compared to $399 for a comparable iPad Mini. The survey found that before buying their tablet, 50% of consumers rely on recommendations from friends, family members or colleagues, while 49% gather information from the manufacturer's website. Other factors that determine tablet-buying choices include brand reputation (42%) and past experience with the brand (32%).

Source: CNN

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