Sunday, December 27, 2009

GREENER pastures…the way of the world

I am not trying to orchestrate the antics of the incredible Hulk neither am I trying to be a praying mantis in its deceptively camouflaged green skin. All I am simply indemnifying is an approach at inculcating the virtues of my immediate community.

The editorial team at Trendy Africa clearly understands the need to portray some level of social responsibility and as such we believe that the least we can do is to use our media outlet to educate and propagate the values of a GREEN EARTH.

I do not intend to go technical but it is imperative that I explain in simple words what this is about. Going Green basically means the ability to become environmentally friendly by today’s standards. This may be achieved by using less fossil fuels and not sending non bio degradable trash to the landfills or dumps. For instance, most grocery stores have adopted the use of re usable bags instead of the regular plastic bags that are non degradable. There is also a shift to the use of recyclable plastic bottles and aluminum cans.

Essentially, to “Go Green” is to adopt a mindset that is environmentally conscious. The idea is that when you are eco conscious, you will tend to make decisions that are more in tune with the environment, and live a more sustainable lifestyle.

Over the years, the earth’s population has continued to grow thus leading to extensive dependence on energy. Energy in turn is generated via the use of burning natural gas, oil, and coal which produce high levels of pollutants. Most of this waste has affected the ozone layer which is supposed to protect the earth form harmful rays from the sun. Other wastes pollute the soil and water which in turn affects the human food chain.

To prevent this, there is a shift to the use of solar panels which taps the suns heat and converts it to solar energy, Geo thermal energy which is a product from the heat under the earth, bio fuel and wind energy all of which produce zero or insignificant waste.

While some have seen the green concept as another global political scheme, studies have actually revealed that a shift to the green concept will reduce the depletion of living things on earth. Incentives are also given by some nations towards ensuring a greener earth. The Spanish Government for instance has earmarked $2.2M for green transportation initiatives. They also offer free parking to all electric vehicles. The US government has released a loan of $529M to Fisker Automotive for the production of plug in hybrid vehicles.

We at Trendy Africa have resolved to incorporate “Green” products in our production process with items such as bio degradable ink and recyclable paper.
In the spirit of Greener Pastures, we dedicate this edition to the green clean movement of the earth in our own unique trendy fashion.

This piece is the Publishers intro of our current Magazine edition Issue 4


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